At a Glance
- The new Speedrower® 1 Series Self-Propelled Windrowers and Model Year 2027 Roll-Belt™ 1 Series round balers are making their public debut at the show.
- Technology and connectivity are taking center stage with ForageCam™ for FR Forage Cruisers, a system that uses AI-driven image analysis to evaluate kernel processing performance and automate harvester adjustments.
- Three new models of the expanded WORKMASTER™ compact tractor lineup — the new WORKMASTER 45C, 50C and 55C models — are being showcased.
- All new launches and the New Holland team will be in the New Holland booth (#202).
New Holland is showcasing its First in Grassland Farming commitment at the 2026 Farm Progress Show. From September 1-3 in Boone, Iowa, Farm Progress Show attendees can discover how New Holland’s latest equipment, connected technologies and aftermarket solutions are designed to help cattle producers and mixed farms deliver the consistency their operations depend on, season after season.
“Re-staking our claim as First in Grassland Farming isn't just a strategic priority for
New Holland. It's part of who we are,” says Ryan Schaefer, Vice President for New Holland North America. “For generations, livestock producers have trusted New Holland equipment to help them harvest high-quality feed, care for their animals and support their families. Being First in Grassland Farming means honoring that legacy while continuing to deliver the innovation, quality and support our customers need to succeed for generations to come.”
Built on more than 130 years of agricultural innovation and a specialized focus on hay and forage, New Holland continues to honor that legacy by investing in solutions designed around the realities of modern farming. From AI-assisted technology launches for the FR Forage Cruisers and next-generation haymaking equipment to expert discussions, the New Holland exhibit demonstrates how its products and services are helping its dealers and customers improve productivity and profitability, protect critical harvest windows and make more confident decisions across every acre.
Leading the Future of Grassland Farming
Hay and forage producers are at the center of New Holland’s Farm Progress Show presence. The exhibit highlights new equipment, advanced harvesting technologies and connected solutions designed to help growers maximize forage quality, protect harvest windows and make more informed decisions throughout the season.
Chief among the equipment introductions is the new Speedrower® 1 Series Self-Propelled Windrower lineup, featuring increased horsepower, enhanced operator controls, upgraded cooling performance and the industry-exclusive Relative Yield Monitoring integrated with lifetime FieldOps™ connectivity. Together, these capabilities help growers turn mowing into a source of valuable field intelligence, all while maximizing productivity during critical harvest windows.
New Holland will also showcase Model Year 2027 Roll-Belt™ 1 Series round balers, featuring durability improvements, a new net protection system, factory-fit IntelliBale™ automation and updated operator technology options designed to improve productivity and simplify operation in demanding conditions.
Advanced Forage Technology Takes Center Stage
Beyond new machinery, New Holland will spotlight the latest advancements in forage harvesting technology available on FR Forage Cruisers.
Technologies including ForageCam™, NutriSense™ and CropSpeed™ demonstrate New Holland’s ongoing commitment to helping producers improve forage quality while increasing productivity and operational confidence. Together, these solutions help operators automate key machine adjustments, optimize processing performance, gather valuable crop information and reduce the risk of harvest interruptions.
At the center of this technology suite is ForageCam™, a system that uses AI-driven image analysis to continuously evaluate kernel processing performance and automatically adjust crop processor settings to help maintain desired forage quality targets. Combined with advanced sensing and connectivity capabilities, New Holland continues to redefine what precision forage harvesting can deliver.
Bringing North American Voices to the Forefront Through NHCast
The Farm Progress Show will also serve as a major production milestone for NHCast, New Holland’s podcast platform designed to explore the ideas, innovations and people shaping the future of agriculture.
As production begins on Season 3, NHCast will expand its focus to spotlight the voices and perspectives shaping agriculture across North America. New episodes will be hosted by Willie Vogt, ag technology and innovation commentator, and feature conversations with farmers, industry leaders, innovators and experts discussing topics ranging from technology adoption and business management to workforce development, sustainability and the future of farming.
Through NHCast, New Holland continues its commitment to supporting agriculture not only with equipment and technology, but through meaningful conversations that help producers navigate a rapidly changing industry.
Precision Agriculture for Every Generation of Equipment
One of the most distinctive displays in the New Holland booth will connect the brand's heritage with its future.
A heritage Genesis 8970 tractor equipped with modern aftermarket precision technology will demonstrate how today's guidance, connectivity and precision farming capabilities can be integrated into existing equipment fleets. The display reflects growing producer interest in adopting precision technologies without replacing every machine on the farm and highlights New Holland’s commitment to helping customers maximize the value of their trusted equipment.
A New Look for the Future
Visitors will also see the continued rollout of Dynamic Blue, New Holland’s updated tractor styling direction. Seen most prominently on the recent launch of the T7 XD, T7 Standard Wheelbase and PowerStar tractors, the new livery will be rolled out to the remaining tractor series and blue product lines, including the Guardian™ front boom sprayer, which will also be present at the Farm Progress exhibit.
The refreshed appearance reinforces the premium design, technology and performance expected from New Holland equipment while strengthening the visual identity of one of agriculture's most recognizable brands. Dynamic Blue represents the next chapter of New Holland innovation while remaining rooted in the heritage farmers have trusted for generations.
The exhibit will also feature the expanded WORKMASTER™ compact tractor lineup, including the new WORKMASTER 45C, 50C and 55C models, bringing additional capability, comfort and telematics-ready connectivity to the growing compact tractor segment. The new WORKMASTER models will launch with refreshed styling and Dynamic Blue paint consistent with the larger tractors in the lineup.
Built Around the Challenges Facing Farmers Today
Across agriculture, producers are balancing rising operating costs, labor challenges, increasing demands for efficiency and the need to adopt new technologies without disrupting their operations. Whether customers are investing in new equipment, upgrading existing machines, improving farm connectivity or seeking better forage outcomes, New Holland’s solutions are designed to meet farmers where they are and help them move forward with confidence.
For more information, visit New Holland at Booth #202 during the 2026 Farm Progress Show in Boone, Iowa.