New Holland, together with its local distributor in Kenya, CMC Motors Group Limited (CMC) has recently hosted the East Africa Training Camp 2023 in Nairobi, Kenya. The training was held from 23rd to 26th of October in seven different sessions to experience the key functionalities and advanced features of New Holland branded tractors, combine harvesters and balers, and increase the operating techniques through the theoretical and practical courses.
In the first two days, the courses were dedicated to the salespeople from CMC and rest of Middle East & Africa markets. Each group session has been divided into a morning and an afternoon practice. New Holland showcased its latest range of Hayliner 265 small square baler, TC5 combine harvester, tractors on TT55 & TT75, TT4, TD Straddle, TD5, TS6, 10S, T6000, T7000 and T8 tractor series with Precision Land Management (PLM), additionally dedicated session for CNH Industrial Parts & Service. In total 160 salespeople and local customers attended the training camp during the week.
During the opening session, Carlo Alberto Sisto, CNH Industrial EMEA President said: "We are commemorating the 75th anniversary of our partnership with CMC in East Africa this year. I take immense pride in our team's dedication towards empowering local communities to proactively contribute to the universal access to agricultural mechanization. This training event holds significant importance as it equips our customers with the requisite knowledge and tools they need to succeed in the increasingly dynamic agricultural sector. We provide an extensive range of equipment and are reintroducing the upgraded 6610S model to cater to the escalating demand within the sugar industry across Kenya, Tanzania, and Uganda. We extend our gratitude towards CMC for their unwavering support in this domain and their contribution to the success of our brand."
The last day of the training camp was dedicated to New Holland’s local customers across the East Africa region and CMC celebrated a momentous occasion, marking the 75th anniversary of the longtime partnership with New Holland in East Africa region. The New Holland Field Squad continued training with the related product sessions and presented the brand’s farming solutions that cover the complete agricultural cycle from land & crop preparation, planting, seeding to harvesting.
Sakib Eltaff, MD of CMC Motors Group Limited, expressed his appreciation for New Holland's investment in the collective future, emphasizing the organization's commitment to providing farmers with the skills and resources they need to succeed. This training camp represents a unique and meaningful opportunity to advance the understanding of modern agriculture and New Holland's cutting-edge equipment.
CMC Motors Group Limited is a leading player in the African agricultural machinery industry, committed to advancing the agricultural sector through training, empowerment, and innovative solutions. With a strong focus on sustainability and the welfare of farmers, CMC Motors Group Limited partners with leading organizations to drive positive change in the agriculture sector.
Istanbul, November 1, 2023