Case IH customers the winners as TTMI reveals its expansion plans for South Western Victoria

‘Partners in machinery’ is its slogan and from next month Case IH dealer TTMI will be expanding this philosophy to more customers in a number of new areas.

TTMI currently operates five dealerships in Victoria’s Gippsland area and Tasmania, but has announced from September 1 it will be taking over as the Case IH dealer in Warrnambool, Victoria, from Agrimac, and will also open a branch in Colac early next year.

From its beginnings in 1972 as a Case and David Brown dealer in Trafalgar, the business has been constantly evolving. In 2003 the name was changed to Traf Tractors and Machinery, and there was further expansion into Maffra and Leongatha, in Victoria’s Gippsland, and then further growth into Tasmania with its Longford and Latrobe branches in 2018. The name was changed to TTMI in the same year.

Dealer Principal Jason Henry, who has more than 25 years in the agricultural industry, and Group Sales Manager/Director Andrew Snape, who began his career in the industry as an apprentice diesel mechanic almost 30 years ago, both grew up on dairy farms in the Gippsland region and are proud to be offering services back into these regions.

Jason and Andrew bought into TTMI in 2015 and 2018 respectively and are both “hands on” directors in the day-to-day operation of TTMI.
“This latest expansion comes at a great time and the move into Warrnambool extends our reach in Victoria and, together with the opening of a branch in Colac in 2023, will further reinforce the strength of the TTMI network. It’s an area we already know so well so have the knowledge and experience to deliver the support and service our clients expect,” Jason said.

Pete McCann, General Manager of Case IH Australia/New Zealand, said TTMI’s expansion into Warrnambool and eventually Colac was good news for customers, who could look forward to enhanced levels of engagement and support.

“Jason and his team are focused on delivering the highest levels of service to their customers, backed by considerable knowledge of the farming areas in which TTMI operates and an understanding of the unique needs of the farming businesses across these regions. They know the value and importance of building long-term relationships with their customers and work hard to maintain that trust,” Pete said.

Jason said it was an exciting time for the TTMI team as they prepared for the next chapter in the business’ growth, with each expansion presenting fresh opportunities and new challenges.

“Our existing customers can be assured we won’t be taking our eye off the ball as we continue to grow. In fact, the growth of our network only increases the opportunities for customers in terms of buying power and supply, and the increased capacity of our parts and service departments. We’re looking forward to bringing these benefits to both existing and new customers and ensuring uninterrupted support throughout the transition period.”