For over 70 years, the Chicago Athenaeum Museum of Architecture and Design and Metropolitan Arts Press Ltd. present the Good Design awards program celebrating the yearly achievements of design excellence.
Case IH, a global leader in agriculture equipment, is recognized as a 2023 Good Design® Award Winner for the Farmall 75C Electric and the Steiger 715 Quadtrac tractors. The award, presented by the Chicago Athenaeum, showcases global industrial innovation and cutting-edge graphical designs.
“Case IH is tireless in its commitment to innovation. Ultimately, it is that purposeful innovation that increases efficiency and productivity for agriculture producers around the globe,” said Kurt Coffey, Vice President Case IH North America. “We are proud to be recognized, once again, with Good Design Awards for the sustainable and powerful developments across our tractor portfolio.”
Both the Farmall 75C Electric and Steiger 715 Quadtrac already boast award-winning pedigree with Farm Machine 2024 and ASABE AE50 Awards respectively.
Farmall 75C Electric
Revealed publicly at Farm Progress Show 2023, the Farmall 75C Electric is Case IH’s first fully electric tractor. Sporting a brand-new design with diesel-like performance and power, the tractor is designed for agriculture’s toughest jobs.
The electrification of the Farmall coupled with the reduction in wear and tear on parts and maintenance costs, can provide users with a reduction in operating expenses when compared to diesel tractors. Offboard digital features and additional automation capabilities like Safety Mode let farmers operate the vehicle with far more efficiency.
Steiger 715 Quadtrac
Launched in 2023, the Steiger 715 Quadtrac was created to fulfill the customer need of increased productivity. Case IH focused on addressing the customer pain point of how to increase productivity by pulling larger implements at faster speeds while simultaneously enhancing the operator experience.
The most powerful Steiger tractor purposefully addresses this challenge with 715 engine horsepower, redesigned exhaust to improve cab visibility, enhanced LED lighting to extend daily operations into the night, faster road speed to reduce travel time and a new hood that provides both improved service access and a signature new look that designates new levels of technology and performance that Case IH strives to provides its customers.
“From Farm Machine 2024, to ASABE and now Good Design, Case IH is being recognized for the innovations we’re making to serve farmers,” added Harris. “Awards are nice, but we never stop at ‘good enough’. Evolution is in our blood at Case IH and we are honored to receive recognition from prestigious organizations like Good Design.”