New leader aims to build on brand momentum by strengthening dealer network and investing in digital retail tools
New Holland Construction has appointed Brian Weisbaum, a CNH veteran who has led several initiatives for both CNH construction brands, as the new Head of New Holland Construction, North America.
As the former Head of Network Development and Sales Support, and Global Customer Experience for both CNH Construction brands, Weisbaum brings a wealth of experience and a new vision to New Holland Construction. Weisbaum’s top priority will be strengthening New Holland’s dealer network and building stronger dealer relationships, along with a heavy focus on bringing digital retailing to the construction industry.
“From dealer marketing to dealer development, my passion has always been building bonds and creating deeper trust with our incredible network of dealer partners,” said Weisbaum. “I’ve witnessed firsthand the importance of the mutual relationship between dealerships and the OEM, and I am more encouraged than ever as we chart a course together to take this iconic brand to the next level.”
At the first-ever New Holland Construction National Dealer Meeting, held in early 2025, Weisbaum mapped out his vision for the next chapter of the brand, dubbing 2025 as “the year of the dealer.” That vision includes taking advantage of growth opportunities at existing dealerships, expanding the dealer network with new touchpoints, investing in a robust digital retail platform and supporting dealers by simplifying their experience with the New Holland brand.
“We are aiming for bigger goals than ever. But what we achieve together requires trust, transparency and a shared responsibility for open communication,” said Weisbaum. “Both our brand and our dealers can be proud that over the past four years we have put the New Holland brand back on the map. Now is the time to build on that momentum and work together to cement our role as leaders in the compact construction market in North America.”
Weisbaum will replace outgoing Tyler Mills, who led the North American business between 2020 and 2024. Mills will move into a new CNH position as Head of Construction Parts Commercial, North America, overseeing parts and aftersales commercial operations for CASE and New Holland Construction brands.
To learn more about New Holland Construction visit https://construction.newholland.com/en-us/northamerica.