- New Holland displays the T5.120 Il Trattore concept at EIMA International 2026 in Bologna, marking the concept’s first appearance at an Italian exhibition
- Inspired by the historic Fiat 702, the concept connects New Holland’s agricultural heritage with the Italian design, engineering and manufacturing expertise that continues to shape the brand today
New Holland brings the T5.120 Il Trattore concept to EIMA International 2026 in Bologna, marking its first appearance at an Italian exhibition following its international debut at Agritechnica 2025. Its presentation in Bologna brings the concept back to the country whose design, engineering and manufacturing traditions inspired it.
More than a celebration of the past, Il Trattore shows how New Holland’s Italian heritage continues to shape its approach to agricultural machinery and inspire its vision for the future.
“Bringing Il Trattore to EIMA is a particularly meaningful moment because the concept is returning to the country that inspired it,” said Manuele Amprimo, Head of Industrial Design. “It celebrates an important chapter of our history, but its purpose is not to look backwards. It shows how the ingenuity, practical thinking and attention to farmers that shaped our Italian heritage continue to guide the machines and technologies we develop for agriculture’s next chapter. Its presence at EIMA gives customers, dealers, employees and agricultural machinery professionals an opportunity to see how this history continues to influence New Holland.”
A concept rooted in Italian agricultural history
Il Trattore (“The Tractor” in Italian), was conceived as a modern interpretation of the essential, versatile agricultural machine. Its name communicates simplicity and purpose: a tractor designed around farmers’ fundamental needs and capable of performing a broad range of tasks.
The concept draws inspiration from the Fiat 702, one of the earliest mass-produced Fiat tractors. Introduced in 1918, the 702 helped meet European farmers’ growing need for mechanical power to reduce demanding physical work and improve agricultural output. Its four-cylinder engine and load-bearing powertrain represented an important step in the development of agricultural mechanisation.
Built on the T5.120, the range-topping model designed and manufactured at New Holland’s Jesi plant in Italy, Il Trattore reinterprets this pioneering spirit through contemporary design. Its distinctive green and red finish, Fiat graphic on the front grille and leather details create a visible connection between different generations of Italian agricultural machinery.
Connecting New Holland’s past with its future
Il Trattore represents the evolution of an Italian agricultural machinery tradition that continued through Fiat models such as the Piccola and the 80 and 90 Series, developed in collaboration with Italian design house Pininfarina. This design philosophy continued through the Fiatagri era and ultimately became part of today’s New Holland brand.