New Holland is pleased to announce the appointment of META Plant & Equipment Uganda Ltd (META Group) as its official distributor in Uganda underscoring a strong focus on delivering the best service to customers. This partnership will introduce a broad range of mechanized solutions to boost productivity and strengthen New Holland’s presence in the country.
META Plant & Equipment Uganda Ltd is part of the META Group, a pan-African network of machinery dealerships specializing in agricultural, construction, and material handling equipment, along with comprehensive after-sales support. Established in 2011, META Group now operates in seven countries across the continent. Its mission is to drive efficiency across these sectors by optimizing equipment utilization and uptime,, helping customers achieve a lower total cost of ownership. In turn, this approach enhances operating margins and maximizes return on investment for its customers
Agriculture is the primary source of livelihood in Uganda, with many farmers depending on it for both income and sustenance.
The sector makes a significant contribution to the country’s economy, with exports such as coffee, cotton, and tea serving as major sources of foreign exchange. Uganda’s agriculture also benefits from fertile land and rich natural resources, providing strong potential for continued growth.
Underlining its commitment to Ugandan agriculture, New Holland will continue to provide its broadest product range, including TT Series tractors which complement power with economy; TD Straddle tractors which are suitable for a wide range of applications; TS6 and 10S Series tractors, used for land preparation, cultivation, or haulage; high horsepower tractors to operate machinery and cover more ground in less time; and the TC Series combine harvesters which provide dependable performance for mixed and small-scale farmers in varied crop conditions.
The brand is committed to ensuring that New Holland customers continue to benefit from enhanced support and service.
Özkan Eren, Middle East & Africa New Holland Business Director said: “We are very excited about this collaboration as agriculture is the backbone of the economy in Uganda and we reaffirm our long-standing commitment to agriculture in the country. Our primary aim is to grow the business and maintain New Holland as the number one brand in Uganda. We look forward to supporting Meta Group, our newdistributor, in their growth, confident they will offer the best products and service to our customers in the territory.”
Andrew Fimister, CEO of META Group, commented: “We are really delighted that META Plant & Equipment Uganda Ltd has been appointed the official dealer for New Holland products in Uganda. We are deeply committed to serving the nation as a trusted distributor of New Holland machinery. We recognize agriculture as a key driver of Uganda’s economic growth as the country progresses toward middle-income status. We look forward to growing alongside the nation, strengthening New Holland’s reputation as the leading machinery brand in the region and globally.”
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