New Holland proudly announces that twelve of its UK and Ireland dealerships have been recognised with the prestigious 2025 Dealer of the Year awards. These awards celebrate the success of its national dealer network, highlighting outstanding achievement in performance and total service quality.
The overall Dealer of the Year award winners include:
- Overall UK Dealer of the Year – T H White Ltd
- Republic of Ireland Dealer of the Year – M&S Machinery
- Medium Dealer of the Year – Andrew Symons Ltd
- Small Dealer of the Year – T Alun Jones & Son
Category Dealer of the Year award winners include:
- Tractor Dealer of the Year – T Alun Jones & Son
- Combine Dealer of the Year – Russells Group
- Hay & Forage Dealer of the Year – R. Kennedy & Co (N.I.) Ltd
- Telehandler Dealer of the Year – Lloyd Ltd
- Construction Equipment Dealer of the Year – M&S Machinery
- Parts Dealer of the Year – Colemans Millstreet Ltd
- Customer Experience Dealer of the Year – Russells Group
- Precision Technology Dealer of the Year – Lloyd Ltd
David Rapkins, Commercial Business Unit Director for UK and ROI said “our dealer network continues to set the benchmark for excellence, and these awards reflect their commitment to providing outstanding service to our customers. I would like to extend my sincere congratulations to all the 2025 winners. These achievements highlight the strength, dedication and professionalism of our dealer network.”
The Overall UK Dealer of the Year 2025 was awarded to T H White Ltd, established in 1832 and operating across eight depots spanning Gloucestershire, Herefordshire, Powys, Somerset, Wiltshire, and Worcestershire. “T H White are very pleased to be recognised as New Holland’s Overall UK Dealer of the Year 2025. This achievement is testament to the hard work and dedication of our team, and to the continued loyalty and support of our valued customers. We are incredibly proud to receive this recognition and remain committed to delivering the highest levels of service and expertise to our customers throughout 2026 and beyond.” Stated Adrian Lovegrove, Agricultural Division Director.
The Republic of Ireland Dealer of the Year 2025 was awarded to M&S Machinery, based in Cashel, Co. Tipperary. Paudie Slattery, Managing Director, said “our team here at M&S Machinery are our best asset. This wouldn’t be possible without them all.”
Andrew Symons Ltd, awarded Medium Dealer of the Year 2025 operates from three depots across Devon, located in Holsworthy, Crediton and South Molton. Andrew Symons, Dealer Principal said “On behalf of the entire team, I would like to say how proud and honoured we are to receive the Medium Dealer of the Year award for New Holland. This recognition truly means a great deal to us. It represents decades of consistent hard work, dedication, and commitment from every single member of staff. From sales and service to parts and administration, everyone has played a part in achieving this, and I’m incredibly grateful for their effort and belief in what we’re building together.” Andrew continued, “we are also very appreciative of the continued support and partnership from New Holland. Working alongside such a strong and respected brand gives us the opportunity to grow, improve, and deliver the highest standards to our amazing customers, who are at the heart of everything we do”.
The Small Dealer of the Year 2025 award was awarded to T Alun Jones & Son in Dryslwyn, Carmarthenshire. Ffion Hậf Jones, Director, commented “we are very proud to be awarded UK New Holland Small Dealer of the Year for 2025. We would like to extend a big thank you to all our staff for their efforts, and to our customers for their continued support.”
Basildon, March 2026