- New Holland will be at Pavillion "E" Hungexpo, stand E13
- New Holland T7.340 HD with PLM Intelligence won a SPECIAL AWARD at the show in the category of the International Product Development
New Holland, together with its partner AGROTEC Magyarország Kft. is participating to the biggest agricultural trade exhibition in Hungary, AGROmashEXPO taking place at the Budapest Congress and Exhibition Center from January 24 to 27, 2024.
The brand will display its latest innovation on stand, including the brand new CR11 Combine Harvester – unveiled at Agritechnica 2023 in Hanover – this time in its track version and featuring the signature yellow color, updated to a more modern look and feel.
On stand, also the New Holland T7.340 HD with PLM Intelligence, the new flagship model for the New Holland T7 tractor range, which is taking home from the show in Hungary a Special International Product Development Award in the Machining category. The winners were announced in mid-december 2023.
On the New Holland stand visitors of AGROmashEXPO will find the T8.435 Genesis SmartTrax tractor with Auto Command transmission, the premium tractor from the T8 range that first adopted the most sophisticated Precision Land Management packages and still representing one of the most advanced models in the New Holland high horsepower tractor portfolio.