New Holland reaffirms its long-standing commitment to agriculture in Tanzania and the broader East Africa region, which will not be impacted by the announcement of Hughes Agricultural Tanzania Ltd., current authorized distributor of New Holland brand, that announced gradual winding down of their operations in the region.
New Holland will ensure the continued availability of its products and services in Tanzania and is dedicated to facilitating a smooth transition to a new distributor to be appointed accordingly. With a new strategic partnership, New Holland will strengthen its business to serve Tanzanian farmers.
At New Holland customers are always at the center of its business. New Holland product offering and after sales support are ideal to serve the farmers’ needs across the different geographies of the East Africa region where agriculture is dynamic and diverse, requiring a wide range of solutions. New Holland will continue to support its customers by developing technological products and solutions to constantly improve their productivity.
New Holland recognizes its responsibilities towards the future of agricultural development in Tanzania and is dedicated to contributing to the nation’s advancement in mechanization. New Holland will remain fully committed to meet the demand while enhancing its distribution network in the country.
Mendrisio, January 23, 2025