Luca Mainardi is President Asia Pacific at CNH, tasked with driving operational excellence and strategic growth across the corporate region, which includes Australia, China, Japan, New Zealand and Southeast Asia. In this role, he is responsible for the financial performance and commercial execution of the Agriculture segment in this region.
Mr. Mainardi’s career with CNH spans more than two decades, with experience in both global product management and commercial activities in the Asia Pacific region. Most recently he served as China Country Manager from 2015. He was also appointed as Head of Brand Management & Commercial Services in Asia Pacific in 2024.
Prior to his assignment in China, Mr. Mainardi covered the roles of both Vice President of Product Marketing and Product Portfolio Planning for the Asia Pacific region and Senior Product Management Director for the New Holland brand with responsibility for tractors, telehandlers and precision farming. From 2004 – 2012 Mr. Mainardi assumed roles of increasing responsibility in the areas of product development, sales, after-sales and marketing in the Agriculture segment at regional and global level. He began his professional career when he joined CNH in 2003 in the Product Marketing department.
Mr. Mainardi holds a bachelor’s and master’s degree in Mechanical Engineering from the Politecnico di Milano in Italy.