EMC2 BOOSTS CASE IH SERVICE ACROSS 11 FRENCH DEPARTMENTS
Company joins Case IH network with new dealership named FARMINOVE / EMC2 partnership with AGRINOVE, subsidiary of the Oxyane cooperative, Establishment Martin and Case IH /
Morigny Champigny, January 12, 2024
EMC2, a co-operative of more than 3,000 members committed to virtuous and profitable agriculture, has joined the Case IH dealer network in France. The group's machinery activity has a rich history of more than 90 years, and today covers six French departments – Meuse, Haute-Marne, Meurthe-et-Moselle, Moselle, Vosges, Haute-Saône – with 14 bases developed over 20 years of business growth.
EMC2 will become the largest Case IH dealer representative in France and one of the largest in Europe, allowing the brand to enhance its sales and support and boost customer proximity. A partnership with Agrinove – a subsidiary of the Oxyane cooperative – and Establishment Martin allows EMC2 to expand its scope across 11 departments, covered by 22 dealership sites. The arrangement helps accelerate staff training and market development, and for Case IH will make it possible to offer a stronger overall quality of service across the board.
The change of machinery brand is a major turning point for the EMC2 Group. The business, which operates across a diverse agricultural territory covering many types of arable, livestock and mixed farming, received strong personal support from CNH and commitment from within its own teams.
The reason for such a rapprochement
With agriculture facing multiple challenges that require the sector’s suppliers to offer solid solutions, rapid adaptation to these changes that harnesses reliable and efficient tools is critical, believes Arnaud Bedot, director of EMC2’s machinery division.
“Our integration into the Case IH network is based on this common vision,” says M Bedot.
“It is a long-term vision, with a strong commitment to customer proximity, and it is on these values and perceptions that this partnership naturally created this common
CNH Industrial France 16-18 rue des Rochettes 91150 Morigny-Champigny
project. Case IH's reputation for its equipment and services was a major contributor, with a wide, diversified, reliable and durable range that features innovative technology helping ensure strong performance in terms of operation and environmental impact. Case IH after-sales services and support also contribute significantly here, offering operators both assistance and training.”
The challenges of the EMC2 project: Case IH and FARMINOVE
The development of the EMC2 project was shared with full internal transparency to involve all teams under a new FARMINOVE banner. Training has been a central part of the project, with many hours invested in training on Case IH equipment across sales, service and parts. Next-generation staff have also been an important part of development, with 15% of employees being apprentices, some of whom will, it is planned, come in future from the Case IH Academy.
“Beyond the human challenge, the project represented an entrepreneurial challenge for Case IH as well as for our new dealership,” says Lionel Gleyroux, Case IH France Director.
“Now we are here with a business that has the means to achieve its ambitions, and with the technological connections that agriculture requires to meet the demands for both performance and for environmental impact reduction.
“With EMC2, we know we can count on people keen to move forward with the latest technologies and the best service to make them seasoned partners of operators and agricultural entrepreneurs.”
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Press releases and photos: https://www.caseihmediacentre.com/
Case IH is the professionals' choice, drawing on more than 180 years of heritage and experience in the agricultural industry. A powerful range of tractors, combines and balers is supported by a global network of highly professional dealers dedicated to providing our customers with the superior support and performance solutions required to be productive and effective in the 21st century. More information on Case IH products and services can be found online at https://www.caseih.com
Case IH is a brand of CNH Industrial, a world leader in capital goods listed on the New York Stock Exchange (NYSE: CNHI). More information about CNH can be found online at https://www.cnh.com
Case IH is a registered trademark of CNH Industrial N.V. in the European Union and other countries.
For more information please contact: Manuela Marengo
Brand Communications Case IH, EMEA Mobile: +39 334 634 0141
e-mail: manuela.marengo@cnhind.com