A new sales dynamic in the Case IH France network with the takeover of BRETAGRI by the Emil Frey France group.
The Emil Frey France group, a specialist in automotive distribution, acquires Bretagri / A first diversification into the agricultural sector for the Emil Frey France group / A desire to work in continuity with the teams and to maintain local presence in its territories / No change of name, the new dealer will continue under the BRETAGRI brand.
Morigny Champigny, 1 February 2024
Case IH France is particularly proud of this new arrival. The Emil Frey France group, a leader in the distribution of cars, industrial vehicles, motorbikes and spare parts, is now investing in the agricultural sector by acquiring the BRETAGRI dealership, which covers 3 departments in the west of France (Ille-et-Vilaine, Mayenne and Morbihan). This is the first time the group has diversified into the agricultural sector with Case IH.
The Will of Emil Frey France
For several years now, the Group has been expanding its activities, while remaining focused on its core expertise: the distribution of vehicles, particularly on a B2B basis. With 6 existing business activities, Emil Frey France wants to expand into the agricultural sector by contributing the know-how and expertise it has acquired in its other activities.
All our business sectors are facing real technological change, and agriculture is no exception, with the challenges of reducing environmental impact and developing precision farming.
"It's a real pleasure to see our collaboration with the CASE IH brand begin. A very rich product plan and the confidence shown by the CNHI teams offer interesting prospects for development," says Hervé Miralles, President of Emil Frey France, Belgium and Luxembourg.
A challenge for Case IH to develop service quality and customer satisfaction
Case IH France has embarked on a programme to professionalise its network and raise standards. Emil Frey France's investment is an opportunity for the network to improve the quality of customer service. Precision farming, remote fleet control and ongoing training are just some of the challenges that dealerships need to meet.
"We know that with a player like Emil Frey France, we are entering a new stage in the professionalisation of the Case IH France network. What's more, the DNA of a family-run group and a strong commitment to customer satisfaction are shared values with which we fully identify," confirms Lionel Gleyroux, Director of Case IH France.
People at the heart of the project
The Emil Frey France Group will be keen to work with BRETAGRI's employees to consolidate the dealership's regional presence and proximity to the field, while providing synergies and support from the Group to develop the dealership's business and meet the challenges of agricultural machinery.
"BRETAGRI is a highly successful company with a solid base of loyal customers. Our aim is to be even closer to our customers by providing tailored solutions and a recognised quality of service with all our teams," concludes Éric Gérard, Director of Agricultural Activities at Emil Frey France.
***
Press release and photos: https://www.caseihmediacentre.com/
Case IH is the professionals' choice, drawing on more than 180 years of heritage and experience in the agricultural industry. A powerful range of tractors, combines and balers is supported by a global network of highly professional dealers dedicated to providing our customers with the superior support and performance solutions required to be productive and effective in the 21st century. More information on Case IH products and services can be found online at https://www.caseih.com
Case IH is a brand of CNH Industrial, a world leader in capital goods listed on the New York Stock Exchange (NYSE: CNHI). More information about CNH can be found online at https://www.cnh.com
Case IH is a registered trademark of CNH Industrial N.V. in the European Union and other countries.