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New partnership to foster pathways and success for young women in male-dominated industries

Release Date: 01 Mar 2023   |   Australia
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  • New Holland has partnered with Queensland-based career advisory service, UNIQ You, to enhance mentorship, opportunities, and success for female students interested in agriculture.

This International Women’s Day New Holland is proudly announcing a partnership with UNIQ You, a not-for-profit increasing the proportion of women working in industries and roles currently under-represented by women across Australia.

The partnership will see five women within New Holland’s network connected to high school girls in years nine to 12, during their critical career decision-making years with inspiring women who have chosen a path less taken.

Bruce Healy, General Manager of New Holland, says the career advisory service delivered through UNIQ You will support a more diverse pipeline of talent across the industry and minimise gender-related obstacles.

“New Holland has always sought ways to build workplaces and communities free of gender bias, stereotypes, and discrimination–and this partnership will be another way for us to continue to promote that equality,” said Mr Healy.

“The future of agriculture, logistics, warehousing, and manufacturing industries is dependant on encouraging diversity and inclusivity within the next generation of emerging talent,”

“This partnership will be a powerful way to encourage young women to consider the array of pathways available to them in agriculture, as well as support that transition into industry opportunities should they want to pursue them.”

Tanya Meessmann, UNIQ You CEO, said UNIQ You looks forward to working with New Holland to showcase the diverse range of career pathways the agricultural industry offers.

“The agricultural industry now and in the future is about much more than the traditional understanding of food production. The industry is being transformed through technological advancements and new Agribusiness opportunities, while also keeping at its forefront environment and social issues,” Tanya said.

“Working with New Holland, we are honoured to be able to connect their inspiring female advisors with students so they can discover exciting and fulfilling career pathways the agricultural industry offers, careers that they would have never imagined existed.”

New Holland has committed to setting a standard of gender diversity across the industry, in line with the National Farming Federation (NFF) goal of doubling the number of women in agriculture’s leadership positions by 2030.  

The UNIQ You partnership is another way New Holland is demonstrating this commitment, alongside an existing mentorship partnership with NFF, contributing to industry workshops to deliver diversity and inclusion outcomes, and the network’s successful Apprentice and Technician Program.

The program has seen a number of women launch their careers across the dealership network–including Morgan English, second-year mechanical apprentice at New Holland’s Double R Equipment dealership in Tamworth, New South Wales.

As recognition for her excellence, New Holland will send Morgan to the Newcastle 500 to join the Red Bull Ampol team this week, from 10 – 12 March, to experience and assist the Red Bull Ampol Pit Crew trackside.

“We recognise the role women such as Morgan play in our dealerships and are proud to actively participate in industry mentorship programs to promote more pathways for women, as well as through our own initiatives such as the 2023 Apprentice and Technician Recognition Program,” said Mr Healy.  

“We are very proud of the hardworking women in our network and our emerging talent, and we’re eager to see them excel in the bright future that’s ahead for agriculture.” 

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