- Case IH announces official partnership with Italian motorcycle manufacturer Aprilia for the 2023 MotoGP™ World Championship series / Extension of the sponsorship deal for a second year.
Case IH has announced that it will once again be an official partner of Aprilia Racing, for the 2023 MotoGP™ World Championship series.
Ahead of the first race in the 2023 MotoGP World Championship series, the Portuguese Grand Prix at the Autódromo Internacional do Algarve circuit on 26 March, Matthieu Sejourne. Vice President Case IH Asia Pacific said, “Case IH and Aprilia Racing share common values and both understand the importance of teamwork. We are excited to announce the second year of this official partnership, in which we can share our passion for our respective industries, focus on excellence and innovation, and drive for success.”
The collaboration between one of the world’s leading agricultural equipment manufacturers and one of the most successful teams in motorcycle racing history began in 2022, generating extensive attention, publicity, and wider recognition for the Case IH brand.
A perfect match: farming and motorsport
“Case IH will be able to reach a wider, younger audience across the Asia Pacific region and around the world, thanks to this flourishing partnership between these complementary brands,” said Mr Sejourne. “For both agriculture and MotoGP there are opportunities and similarities, and this became obvious when our two engineering teams met. As an example, both Aprilia Racing and Case IH use advanced technology to remotely monitor vehicle data, enabling them to maximise performance and efficiency by reassessing strategies and adjusting settings on the go.”
“We have shown ourselves to be one of the leading contenders in the MotoGP World Championship series,” added Massimo Rivola, CEO of Aprilia Racing. “All of us at Aprilia Racing look forward to continuing the cooperation with Case IH in 2023. Everyone in our team is focused on their job and our sights are firmly on the World Championship title. In motor sports, the racer who wins never wins on his own; it’s a team effort. This team spirit, combined with the drive for excellence and success, is clearly another thing that we share with Case IH.”
Aprilia Racing will tour with the 2023 MotoGP in the Asia Pacific region in India and Japan in September, Indonesia, Australia and Thailand in October, and Malaysia in November.