On-Trac Ag is undergoing a major change, introducing the Case IH brand to its machinery stable.
The New Holland dealer, which has dealerships in Orange, Mudgee and Bathurst, is taking on the Case IH franchise in each of its three locations and director Peter Russell said this is an exciting new chapter for the business.
“We’re really looking forward to welcoming Case IH to our dealerships. For quite some time there has not been a local Case IH dealer in these areas, so we’re thrilled to be able to support the brand,” Peter said.
“We also welcome the opportunity to offer all our customers a wider choice of machinery and to offer Case IH customers the service and parts access they deserve. On-Trac Ag is built on the highest standard of service, with our team committed to going the extra mile for customers when it comes to servicing needs, parts and advice.”
On-Trac Ag was started in 2006 when Warwick Westcott and Ben Brown bought an existing New Holland dealership network, with Peter coming on board as a co-director in 2011. For Peter it was a significant move, having previously worked for the business that preceded On-Trac Ag, beginning his career there in 1979. Late February this year marked 45 years for Peter in the ag machinery industry.
General Manager of Case IH Australia/New Zealand, Aaron Bett, congratulated On-Trac Ag on taking on the Case IH franchise across its three dealerships.
“On-Trac Ag is the perfect fit for Case IH in the Orange, Mudgee and Bathurst regions and we’re pleased to be able to offer our customers a Case IH dealer where they can have their machinery purchase and after-sales needs met. We wish them all the best and are pleased to welcome Peter, Warwick and Ben, and their dedicated team, to our Case IH dealer network,” Aaron said.